Games have been used for entertainment for centuries. Since the formalization of game theory by luminaries including John Von Neuman, games have been used to prompt and promote desired behavior.

Games have been used to plan war strategies, increase worker productivity, sell magazine subscriptions, as well as simple entertainment.

The advent of computerized games has sparked the application of games to incentivize behavior in a wide range of industry (including sectors such as travel, hospitality, and education) and research (including psychology and behavioral economics).

Rocky Mountain Technical Marketing, Inc. (RMTM) assists clients in gamifying both internal business and external sales and support processes.